Design is world-making.
Inclusive design is design.
Our future requires deep imagination.
Where I've worked
I'm a Milan-based experience designer with 6+ years of experience. With a background in communication design, information design, and co-design, I make inclusive digital & physical experiences grounding my practice in ecosystem perspectives and design research. During the past few years I have designed for non-profit organizations & in the healthcare industry. Currently at Oblo, previously at Publicis Sapient.
2022 – Current
HEAD OF UX & STRATEGY
OBLO
Oblo is a design studio specialized in service design, system thinking and etnographic research.
☞ Developed the service and UX strategy for a fintech company launching a B2B payment service delivered as an interactive document used to manage the product roadmap and development. Opyn case study
☞ Developed a digital strategy to innovate the digital experience of a travel agency specialised in the organization of educational experiences for the youth.
2020 – 2022
EXPERIENCE DESIGNER
PUBLICIS SAPIENT
☞ Created and delivered multi-brand design system managed using design tokens. Aria, Amplifon X Design System
☞ Developed a service blueprint for a complex service ecosystem to find innovation opportunities, future visions and frictions.
☞ Built a proof of concept with Figma that was used as a starting point for a workshop
to co-design innovative App features.
☞ Experience with qualitative research, user interviews, user journeys, user flows, personas, strategy and benchmark, user-centered design, web accessibility, atomic design, IA, use cases, prototyping, user interfaces (for web responsive platform, mobile apps and web apps).
☞ Worked on strategy pitches for product-service innovation for several brands (Amplifon, FCA, Maserati, Euronics).
2017 – 2022
WEB/INFORMATION DESIGNER
FREELANCER
☞ Led the development of an art organization’s digital identity and UI design, by defining
the concept, digital brand guidelines, and responsive web interface. Erinni
☞ UI design and development of webpages and infographics for the annual report
‘NO2 NO Grazie’, a grassroot campaign of citizen science. Cittadini per l’aria
☞ Co-lead an NFT project that consisted of a collection of 10,000 NFTs living on the Cardano Blockchain, meant to evolve in a metaverse idle game. Tiny Houzes
☞ Design and development of a landing page for a project researching european laws
on marijuana published on LaLettura CdS online. Keep track of drugs
2019 – 2020
DIGITAL DESIGNER
HUMAN ECOSYSTEM RELATIONS
☞ Designed and developed websites and all collateral materials which included reports, visuals for exhibitions, print and digital marketing assets; Managed the production for the exhibition materials for the following projects: SpeculativeEdu, Human Architecture, and Datapoiesis. Datapoiesis project + SpeculativeEdu project
2017 – 2018
UX & SPACE DESIGNER
VISUALIZING KNOWLEDGE 2018
☞ Co-led the concept development and UX research by doing a benchmarking, brainstorming exercises, personas development, and user journeys.
☞ Designed and produced all the materials for the exhibition and space design including banners, laser-cutted stands and wayfinding assets gathering 200 entries from 25 different countries. Visualizing Knoweldge Website
2017 – 2018
INFORMATION DESIGNER
DIGITAL METHODS INITIATIVE
☞ Collaborated with international teams to design data visualizations and infographics that communicated a digital humanities research sprint.