Milan, 2022
I'm Alessandra. I design digital solutions that improve operations and user experience for enterprises, start-ups & NGOs.
I bridge the gap between user needs and business goals, designing functional and accessible digital products. I thrive working with diverse teams and solving challenging problems.
Selected work
Opyn, UX design, 2023
Improving the UX and service model of a B2B payment app
Developing a new experience with improved UX for the delivery of a digital service for B2B payments. The project helped all stakeholders align on the vision and development roadmap through an interactive prototype that communicated the experience vision and in-depth feature descriptions.
Amplifon, Design research, 2022
Researching older generation’s behaviour with technology
The research investigates the behaviour of the 60+ population towards sensor-based devices, exploring the emerging patterns in tracking health and wellness and how attitudes and behaviours are currently evolving. On-field intercepts were combined with in-depth interviews in London, UK and Austin, Texas.
Amplifon, Design system, 2022
Creating multi-brand design systems with design tokens
A design system created with tokens enables flexibility and scalability for multi-brand companies. Built upon atomic design components, it ultimately provided consistency, while empowering teams and external stakeholders to move faster and more efficiently.
Amplifon, Service design and rapid prototyping, 2021
Mapping an end-to-end service delivery for a trial period
The service blueprint was designed as a tool that mapped various actors, perspectives, stages to enable a comprehensive visualization of how the service worked. It highlighted how the user receives the service and at the same time what happens in the backstage for the service delivery.
